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Management Team
Brandon Steiner
Founder and CEO
Chris Amoroso
Executive Vice President,
Purchasing and Player Relations
Steven Lam
Chief Operating Officer
Sean Mahoney
Executive Vice President,
Yankees-Steiner Collectibles
Pete Kelly
B2B Sales Director
David O. Smith
President, Steiner Direct
Kevin Lee
Director of Ecommerce
Nick Thyrre
Operations Manager
Brendan Herlihy
Warehouse Manager
Peter Chapman
Customer Care Manager
Brandon Steiner

Brandon Steiner
Founder and CEO

Brandon is the founder and chairman of Steiner Sports Marketing, the largest company of its kind in America. Its inventory of collectibles includes more than 10,000 items and the company currently maintains relationships with over 5,000 professional athletes of today and yesteryear from virtually every sport.

Steiner Sports Marketing is firmly entrenched as a leader in the marketing industry, and Steiner himself has developed into a bona fide sports marketing guru.

Brandon works closely with corporations to align them with athletes who can promote their products. He maintains relationships with hundreds of current and former professional athletes. Once a one-man shop, Steiner Sports has grown into a booming, 100-plus employee, $45 million enterprise.

One of Steiner's most unique concepts is Last Licks Ice Cream Stores. "We like to say that Last Licks is 'The Sports Bar for Kids'," explains Steiner. "It's a place for Little League teams to come after the game, watch sports, eat ice cream and just be kids. The only catch is that you might bump into any star from Magic Johnson to Mia Hamm."

Perhaps Brandon's biggest home run to date is a partnership with the New York Yankees. In 2004, he announced the launch of an unprecedented partnership, Yankees-Steiner Collectibles, to provide fans with access to Yankees memorabilia and experiences at Yankee Stadium. In May 2009, Steiner Sports continued to expand the Yankees-Steiner relationship, offering fans the opportunity to own actual pieces of the original stadium including seats, monument park bricks, and the frieze.

Steiner Sports also maintains relationships with the Boston Red Sox, Dallas Cowboys, & Notre Dame, Alabama & Syracuse Universities.

Whether it's a jersey worn in a game, a seat from Yankee Stadium, a broken bat or a cap worn during the season, pre-game dugout visits, or fantasy baseball clinics, Brandon has figured out how to bring the fan closer to the game. He is in the process of bringing this model to other MLB teams as well.

Favorite Team: New York Rangers
Favorite Player: Walt Clyde Frazier, Earl Monroe and Roger Staubach
Favorite Collectible: Mark Messier autographed "We Did It" photograph holding the Stanley Cup in 1994, Derek Jeter Game-used Bat and Mariano Rivera's end of the game baseballs when he gets a save.

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Lawrence Davis

Chris Amoroso
Executive Vice President, Purchasing and Player Relations

Chris Amoroso is a 15-year industry veteran who oversees the purchasing and autograph procurement for the memorabilia division at Steiner Sports. In this role, he manages the purchasing of all raw materials necessary for each autograph signing in addition to securing the athletes and/or celebrities for each autograph signing. Chris also works directly with the product development team to create the most unique collectibles on the market today.

Favorite Team: New York Giants
Favorite Player: Tiki Barber and Eli Manning
Favorite Collectible: Lithograph hand signed by John McEnroe

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Steven Lam

Steven Lam
Chief Operating Officer

Steve Lam is the Chief Operating Officer for Steiner Sports Marketing and is responsible for all financial and operational matters. Since joining the Steiner Sports team in 2004, Steve has overseen financial reporting, internal controls, cash-flow, customer care, information technology, business development and initiatives to improve efficiency. Steve works closely with Brandon Steiner and the entire executive team to ensure that strategic objectives are achieved. Steve arrived at Steiner Sports with more than 20 years of COO experience. Since 1985, Steve has served as CFO and board member of several successful New York metropolitan area-based organizations. As CFO of Star Video, a videocassette distributor, Steve played an integral role as the company grew from $40 to $300 million in revenue. Steve began his business career in 1979 with a six-year stint as the senior staff accountant for a New York-based CPA firm.

A Certified Public Accountant, Steve graduated from the University at Albany with a B.S. in Accounting. He resides in Chappaqua, NY, with his wife and their three children.

Favorite Team: New York Yankees
Favorite Player: Mickey Mantle, Thurman Munson, Jack Nicklaus and Dr. J
Favorite Collectible: Game-used Mickey Mantle bat

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Sean Mahoney

Sean Mahoney
Executive Vice President, Yankees-Steiner Collectibles

Sean Mahoney is an 11-year Steiner Sports veteran whose primary responsibility is running the Yankees-Steiner division. In this role, Sean oversees all aspects of product development, sales, marketing, and advertising of one of the most unique partnerships in our industry. In addition, he handles many of Steiner Sports' larger Business to Business accounts.

Sean has spent his entire professional career with Steiner Sports. Prior to the creation of Yankees-Steiner Collectibles, his roles included overseeing the Business to Business division, as well as the handling of all athlete signings. Sean has seen first-hand the Steiner team grow from a 10-person group to a thriving 100+ employee organization.

He holds a BA in Political Science from New York University.

Favorite Team: New York Yankees
Favorite Player: Jaromir Jagr
Favorite Collectible: An autographed 16x20 photograph of Mike Richter getting focused before a big game

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Pete Kelly

Pete Kelly
B2B Sales Director

Pete heads Steiner's b2b sales division, as well as on-line auctions and collegiate team partnerships. Expertise includes new business development, client relationships and hot market trends within the professional and collegiate sports world. In addition to overseeing several key divisions on the business, he also manages several of the company's key accounts, including an exclusive partnership with the NY Times.

Other Fun Facts about PK:

  • Graduated from Iona College, 1994, BA Journalism, minor in communications
  • Captain and President of Iona Rugby-2 years
  • Lettered in Varsity Football
  • Spent 10 years playing D-I level Men's Rugby, for New York and White Plains Rugby
  • Currently mentors "Little Bro" for Big Brothers/Big Sisters
  • Board Member/Board of Directors for Hillside Food Outreach

Favorite Team: Notre Dame
Favorite Player: Ronnie Lott
Favorite Collectible: a 16x20 photograph of Ted Williams and Babe Ruth personalized by Ted Williams

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David O. Smith

David O. Smith
President, Steiner Direct

Dave Smith is the President of Steiner Direct, our division focused on direct to consumer sales and marketing. He oversees our Retail Sales team, as well as provides leadership for Marketing and Advertising, our website and Recognition and Rewards programs for corporations. Dave is providing a new vision and strategy for extending the Steiner Sports brand into sports gifts and collectibles and building the Steiner sports brand among gift buyers worldwide growing our retail and corporate businesses through multiple channels and building our brand presence nationwide and globally. This is the second stint with Steiner for Dave, having rejoined Steiner Sports in June of 2008. He served as President of the Steiner Sports from 1998 to 2000. He started as a client of Brandon's during his tenure as General Manager at American Express and helped establish Steiner's partnership with Amex's Membership Rewards.

Dave has his MBA from Harvard Business School and a B.S. from Trinity College. Dave and his wife Jeannie have two boys, Caleb (4) and Nathan (3) and a daughter Chloe (1) and live in Westport, CT.

Favorite Team: Boston Red Sox
Favorite Player: Phil Simms
Favorite Collectible: Muhammad Ali photo standing over Liston inscribed "Muhammad Ali, a.k.a. Cassius Clay"

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Kevin Lee

Kevin Lee
Director of Ecommerce

A ten-year veteran of Steiner Sports Memorabilia, Kevin Lee joined the company in May 1999. Today, in his role as the Director of Ecommerce, Kevin is responsible for overseeing all e-commerce activities, including web content and design, sales, online advertising, email marketing and web analytics.

Kevin joined Steiner as an intern during the last semester of his senior year at Rutgers University. Hard work and persistence led to a full-time job with Steiner and, early on, his primary duty was to coordinate closely with an outside firm on the creation of steinersports.com. Soon after, Steiner chose to bring the entire site in-house and put Kevin in charge of the further development of the e-commerce site and also the creation of online auctions. Now, with the site having grown from just a few pages to the top website for sports collectibles and autographed memorabilia, Kevin manages the team runs the online operations at Steiner.

Kevin graduated from Rutgers University with a B.S. in Sports Management.

Favorite Team: New York Giants, New York Mets, New York Knicks
Favorite Player: Lawrence Taylor
Favorite Collectible: A personalized Bill Buckner/Mookie Wilson dual-signed 16x20 photograph

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Nick Thyrre

Nick Thyrre
Operations Manager

Nick Thyrre joined Steiner Sports in 1997 as the company's Distribution Manager. Nick has been an integral part of the distribution centers' growth from a 1,200 square foot facility in Manhattan to our brand new 35,000 square foot powerhouse in New Rochelle. As the manager, he oversees our custom framing department, manufacturing department and order fulfillment process. Nick leads all warehouse operations and employees.

Prior to joining Steiner, he was the mail-order fulfillment manager with the Metropolitan Museum of Art for over five years and was an Operations Supervisor for St. Johnsbury Trucking two years prior.

Nick graduated from Syracuse University with a Bachelor of Science degree in Transportation/Distribution Management and resides in Westchester County, NY with his wife and daughter.

Favorite Team: NY Mets
Favorite Player: Art Donovan
Favorite Collectible: Framed boxscore from my first baseball game I went to as a child - 1975 Mets 4 to Reds 3

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Brendan Herlihy

Brendan Herlihy
Warehouse Manager

Brendan joined Steiner Sports in December 2004. Prior to becoming warehouse manager he was the outbound shipping supervisor for a year, and was the receiving manager for 2 years. As warehouse manager Brendan manages on a daily basis the skilled warehouse staff as well as the workflow of the entire warehouse with a focus on quality assurance. He also oversees customer send in's as well as our impressive vintage collection.
Brendan played an integral role in the creation and development of Steiner Sports new state of the art distribution center.

Before joining Steiner Sports Brendan was the warehouse manager for BWP distributors for 6 years & was the receiving manager for roadway packaging service 3 years prior. Brendan lives in New York with his wife Jessica and son Seamus.

Favorite Team: NY Yankees
Favorite Player: Derek Jeter and Babe Ruth
Favorite Collectible: Larry Bird-signed Celtics jersey

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Peter Chapman

Peter Chapman
Customer Care Manager

Peter Chapman brings a wealth of service experience to Steiner Sports in support of customers, sales organization, process improvement and business growth. Peter spearheads service initiatives and oversees/handles programs in support of world-class service. This includes, but is not limited to handling incoming calls, returns, credits, damages, industry questions, order status, general information and order entry.

With more than 20 years of service experience, Peter previously worked at Nextel, where he implemented a new service platform for an 800-number call center. He also managed the service center in support of both the Mid-Atlantic and Great Lakes regions. Earlier, Peter was a Senior Manager at MCI, managing an order entry hub expanding the support from a regional and national level. He also was a Service Executive managing both the commercial and retail call center, implementing retention and safety net programs in connection with the Friends and Family program. His focus remains on proactive problem resolution and seamless customer support for Steiner Sports.

Peter holds an MBA from Rutgers University and a B.A. from Gettysburg College, where he played varsity soccer.

Favorite Team: New York Yankees
Favorite Player: Shaquille O'Neal
Favorite Collectible: Shaquille-signed basketball and a pin collection from the 1984 Olympics in L.A.

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