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Home  >  About Us  >  Management Team
Management Team
Brandon Steiner
Founder and CEO
Chris Amoroso
Executive Vice President,
Purchasing and Player Relations
Steven Lam
Chief Operating Officer
Sean Mahoney
Executive Vice President,
Yankees-Steiner Collectibles
Pete Kelly
Charity/Fundraising Director
James P. Furst
Direct to Consumer Sales Director
Ken Wong
Director of Information Technology
Kevin Lee
E-commerce Director
Nick Thyrre
Distribution Manager
Brendan Herlihy
Receiving Manager
Tony Cappa
Chief Financial Officer
Ken Martin
Credit Manager
Peter Chapman
Customer Service Manager
Brandon Steiner

Brandon Steiner
Founder and CEO

Brandon is the founder and chairman of Steiner Sports Marketing, the largest company of its kind in America. Its inventory of collectibles includes more than 10,000 items and the company currently maintains relationships with over 5,000 professional athletes of today and yesteryear from virtually every sport.

Steiner Sports Marketing is firmly entrenched as a leader in the marketing industry, and Steiner himself has developed into a bona fide sports marketing guru.

Brandon works closely with corporations to align them with athletes who can promote their products. He maintains relationships with hundreds of current and former professional athletes. Once a one-man shop, Steiner Sports has grown into a booming, 100-plus employee, $45 million enterprise.

One of Steiner's newest concepts is Last Licks Ice Cream Stores. "We like to say that Last Licks is 'The Sports Bar for Kids'," explains Steiner. "It's a place for Little League teams to come after the game, watch sports, eat ice cream and just be kids. The only catch is that you might bump into any star from Magic Johnson to Mia Hamm."

But maybe Brandon's biggest home run to date is a partnership with the New York Yankees. In 2004, he announced the launch of an unprecedented partnership, Yankees-Steiner Collectibles, to provide fans with access to Yankees memorabilia and experiences at Yankee Stadium.

Whether it's a jersey worn in a game, a broken bat or a cap worn during the season, pre-game dugout visits, or fantasy baseball clinics, Brandon has figured out how to bring the fan closer to the game. He is in the process of bringing this model to other MLB teams as well.

Favorite Team: New York Rangers
Favorite Player: Walt Clyde Frazier, Earl Monroe and Roger Staubach
Favorite Collectible: Mark Messier autographed "We Did It" photograph holding the Stanley Cup in 1994, Derek Jeter Game-used Bat and Mariano Rivera's end of the game baseballs when he gets a save.

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Lawrence Davis

Chris Amoroso
Executive Vice President, Purchasing and Player Relations

Chris Amoroso is a 13-year industry veteran who oversees the purchasing and autograph procurement for the memorabilia division at Steiner Sports. In this role, he manages the purchasing of all raw materials necessary for each autograph signing in addition to securing the athletes and/or celebrities for each autograph signing. Chris also works directly with the product development team to create the most unique collectibles on the market today.

Favorite Team: New York Giants
Favorite Player: Tiki Barber and Eli Manning
Favorite Collectible: Lithograph hand signed by John McEnroe

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Steven Lam

Steven Lam
Chief Operating Officer

Steve Lam is the Chief Operating Officer for Steiner Sports Marketing and is responsible for all financial and operational matters. Since joining the Steiner Sports team in 2004, Steve has overseen financial reporting, internal controls, cash-flow, customer service, information technology, business development and initiatives to improve efficiency. Steve works closely with Brandon Steiner and the entire executive team to ensure that strategic objectives are achieved. Steve arrived at Steiner Sports with more than 20 years of COO experience. Since 1985, Steve has served as CFO and board member of several successful New York metropolitan area-based organizations. As CFO of Star Video, a videocassette distributor, Steve played an integral role as the company grew from $40 to $300 million in revenue. Steve began his business career in 1979 with a six-year stint as the senior staff accountant for a New York-based CPA firm.

A Certified Public Accountant, Steve graduated from the University at Albany with a B.S. in Accounting. He resides in Chappaqua, NY, with his wife and their three children.

Favorite Team: New York Yankees
Favorite Player: Mickey Mantle, Thurman Munson, Jack Nicklaus and Dr. J
Favorite Collectible: Game-used Mickey Mantle bat

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Sean Mahoney

Sean Mahoney
Executive Vice President, Yankees-Steiner Collectibles

Sean Mahoney is an 11-year Steiner Sports veteran whose primary responsibility is running the Yankees-Steiner division. In this role, Sean oversees all aspects of product development, sales, marketing, and advertising of one of the most unique partnerships in our industry. In addition, he handles many of Steiner Sports' larger Business to Business accounts.

Sean has spent his entire professional career with Steiner Sports. Prior to the creation of Yankees-Steiner Collectibles, his roles included overseeing the Business to Business division, as well as the handling of all athlete signings. Sean has seen first-hand the Steiner team grow from a 10-person group to a thriving 100+ employee organization.

He holds a BA in Political Science from New York University.

Favorite Team: New York Yankees
Favorite Player: Jaromir Jagr
Favorite Collectible: An autographed 16x20 photograph of Mike Richter getting focused before a big game

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Pete Kelly

Pete Kelly
Charity/Fundraising Director

Pete Kelly has been with Steiner Sports for 10 years and currently oversees the Fundraising Division and manages several key accounts. In his current role, Pete works with non-profit organizations to help them exceed their fundraising goals by leveraging the Steiner product line, athlete database and brand. The fundraising team is constantly looking for new and innovative ways to further the growth and success of local and national non-profit organizations.

Prior to working at Steiner, Pete was a college athletics recruiter assisting individuals and universities in the scouting and placement process. Pete graduated from Iona College, where he majored in communications and minored in journalism. During his time there, he was captain and president of the rugby team.

Favorite Team: Notre Dame
Favorite Player: Ronnie Lott
Favorite Collectible: a 16x20 photograph of Ted Williams and Babe Ruth personalized by Ted Williams

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James P. Furst

James P. Furst
Direct to Consumer Sales Director

James Furst was appointed Sales Director, Direct to Consumer Sales Division, in August 2005. Prior to that, he was a senior account executive at the company. In his current position, James oversees the sales team and handles all day-to-day operations of product planning, forecasting, advertising and strategies to help grow the Direct to Consumer Division. In addition, he manages his own personal clients' needs and interests.

James holds a B.B.A. from Pace University in Pleasantville, NY. He played Division 2 Lacrosse and was president of the Phi Kappa Tau national fraternity.

Favorite Team: New York Yankees and New York Jets
Favorite Player: Don Mattingly
Favorite Collectible: Don Mattingly-signed Hitman Converse poster

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Ken Wong

Ken Wong
Director of Information Technology

Ken Wong joined Steiner Sports in May, 2007, as the company's Director of Information Technology. In that capacity, he manages the entire Information Technology department and his responsibilities include budgeting, forecasting, scheduling and strategic decision making. He also oversees all of the technology elements at the company's Steiner Sports Store and Last Licks shops. Prior to joining Steiner, Ken spent seven years with Icon International as their Manager of IT Operations, and at the beginning of his career he was also a Senior Network Engineer for such companies as IBM, HOP Energy, and Interactive Information.

Ken holds a B.S. in computer science and business from Pace University. He currently lives in White Plains.

Favorite Team: Chicago Bears
Favorite Players: Michael Jordan, Walter Payton and Julius Irving
Favorite Collectible: Walter Payton autographed photograph of him jumping over entire Buccaneers defensive line

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Kevin Lee

Kevin Lee
E-commerce Director

A seven-year veteran of Steiner Sports Marketing, Kevin Lee joined the company in May 1999. Today, in his role as the Ecommerce Manager, Kevin is responsible for overseeing all e-commerce activities, including web content and design, sales, online advertising, email marketing and web analytics.

Kevin joined Steiner as an intern during the last semester of his senior year at Rutgers University. Hard work and persistence led to a full-time job with Steiner and, early on, his primary duty was to coordinate closely with an outside firm on the creation of steinersports.com. Soon after, Steiner chose to bring the entire site in-house and put Kevin in charge of the further development of the e-commerce site and also the creation of online auctions. Now, with the site having grown from just a few pages to the top website for sports collectibles and autographed memorabilia, Kevin manages the team runs the online operations at Steiner.

Favorite Team: New York Giants, New York Mets, New York Knicks
Favorite Player: Lawrence Taylor
Favorite Collectible: A personalized Bill Buckner/Mookie Wilson dual-signed 16x20 photograph

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Nick Thyrre

Nick Thyrre
Distribution Manager

Nick Thyrre joined Steiner Sports in 1998 as the company's Distribution Manager. Nick has been an integral part of the distribution centers' growth from an upcoming 1,200 square foot facility to a 12,000 square foot powerhouse. As the manager, he oversees our custom framing department, manufacturing department and order fulfillment process. Nick leads all warehouse operations and employment.

Prior to joining Steiner, he was the mail-order fulfillment manager with the Metropolitan Museum of Art for over five years and was an Operations Supervisor for St. Johnsbury Trucking two years prior.

Nick graduated from Syracuse University with a Bachelor of Science degree in Transportation/Distribution Management and resides in Westchester County, NY with his wife and daughter.

Favorite Team: NY Mets
Favorite Player: Art Donovan
Favorite Collectible: Framed boxscore from my first baseball game I went to as a child - 1975 Mets 4 to Reds 3

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Brendan Herlihy

Brendan Herlihy
Receiving Manager

Brendan Herlihy is the Receiving Manager and oversees all inbound product. Every item that goes into inventory is processed by the receiving department. Each piece is inspected for quality and issued a Steiner Sports Certificate of Authenticity.

Prior to joining Steiner Sports, Brendan spent seven years working at BWP Distributors, a distributor of Carquest Auto Parts. He started in the warehouse and was promoted several times to Warehouse Trainer, Picking Supervisor, Warehouse Manager and, finally, to Operations Manager.

Favorite Team: NY Yankees
Favorite Player: Derek Jeter and Babe Ruth
Favorite Collectible: Larry Bird-signed Celtics jersey

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Tony Cappa

Tony Cappa
Chief Financial Officer

Tony Cappa has spent the last 11 years in the financial accounting field. He has been employed at Steiner Sports for two years and is responsible for all aspects of financial accounting, which include financial statement preparation, Omnicom reporting requirements, Sarbanes-Oxley reporting, detailed sales reporting, and credit card processing and analysis.

Prior to joining Steiner Sports in 2004, Tony spent seven years in the beverage industry working for Heineken USA as a Senior Accounting Manager, and at Beck's North America as a Corporate Controller.

Tony holds a Bachelor's degree in Accounting from the Pace University in Pleasantville, NY.

Favorite Team: Dallas Cowboys
Favorite Player: Troy Aikman
Favorite Collectible: A Cowboys helmet signed by Emmitt Smith, Troy Aikman and Michael Irvin.

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Ken Martin

Ken Martin
Credit Manager

Ken Martin joined Steiner Sports in 2004 with more than 20 years of credit and accounts receivable management experience under his belt. In his role as Credit Manager, Ken oversees all customer account balances to ensure information is timely, accurate and consistent with the terms of sale.

Prior to joining Steiner Sports, Ken held several credit management positions. Most recently, Ken was the Director of Credit for Snapple Beverage Group, a premium beverage manufacturer, where he managed all credit and accounts receivable operations for the company.

Ken holds an MBA from St. John's University and a B.A. from Queens College of C.U.N.Y.

Favorite Team: NY Yankees
Favorite Player: Derek Jeter
Favorite Collectible: Yankees Championship Dynasty Collage

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Peter Chapman

Peter Chapman
Customer Service Manager

Peter Chapman brings a wealth of service experience to Steiner Sports in support of customers, sales organization, process improvement and business growth. Peter spearheads service initiatives and oversees/handles programs in support of world-class service. This includes, but is not limited to handling incoming calls, returns, credits, damages, industry questions, order status, general information and order entry.

With more than 20 years of service experience, Peter previously worked at Nextel, where he implemented a new service platform for an 800-number call center. He also managed the service center in support of both the Mid-Atlantic and Great Lakes regions. Earlier, Peter was a Senior Manager at MCI, managing an order entry hub expanding the support from a regional and national level. He also was a Service Executive managing both the commercial and retail call center, implementing retention and safety net programs in connection with the Friends and Family program. His focus remains on proactive problem resolution and seamless customer support for Steiner Sports.

Peter holds an MBA from Rutgers University and a B.A. from Gettysburg College, where he played varsity soccer.

Favorite Team: New York Yankees
Favorite Player: Shaquille O'Neal
Favorite Collectible: Shaquille-signed basketball and a pin collection from the 1984 Olympics in L.A.

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